- Connect with Millennials. It doesn't matter how you do it, but you'd better find a way. Whether it's your deodorant brand sponsoring a cheerleading competition or your Internet start-up sponsoring a conference, human connection is still vitally important.
- Brand, brand, brand. I say this every day a thousand times: brands matter. We hear that Millennials are fickle, and they're not brand loyal. Yes, this is true. But brands still matter. Would a Millennial man rather rock no name sneakers or Converse? My bet is on Converse. I'd raise that bet even higher for the hybrid that is Converse for Target.
- Impact their lives. It's not enough to connect with Millennials via a platform they love or to create strong brands. How are you impacting their lives? Brands like Pepsi understand this. Instead of funneling millions into a traditional advertising campaign, it used its money to create an impact in local communities.
- Understand what Millennials want. This is so much easier than it seems. Don't allow your director of research to be the keeper of all secrets. Spend a day immersed with Millennials. Take some time to see how they live, and figure out where your product fits in their lives.
- Engage with Millennials. Millennials love marketing, and they certainly love brands. Allow them to participate in this process with you. We live in a world of buzz. Millennials who love your product are your biggest fans. Figure out how to engage with them.
- Create products Millennials want. It seems so simple, but people create stupid, useless stuff everyday. The recession has forever changed this generation. Now, they want value and luxury for the same dollar. They don't have money to waste on a product they don't love.
- Utilize every platform available to you. Please listen carefully: print is not dead. TV is not dead. All forms of media are alive. Millennials are bombarded with hundreds of messages before they even reach their first class of the day. Why would you ever cut your chances of communicating with them? They are everywhere, and your messaging should be everywhere as well.
- Realize that you don't have all of the answers. As marketers, we think we do. We have research, we have resources, we have cool products to market. But a big ego is just the ingredient needed for an epic, major fail. I experienced this personally in 2010 when I helped a client launch a brand for teen girls. Needless to say, it didn't go well. Why? Because I spent the majority of my time trying to explain to my client that we didn't, in fact, know more than they did about what they wanted out of this particular product.
- Solve problems. The ideas that are really making big money solve problems. Want to look great but not spend $100 on a party dress? Go to Forever 21. Want the ultimate skinny jean that won't break the bank? Head to Uniqlo. The brands that are rocking it through the recession are winning for a reason. They're really well-branded problem-solvers.
- Have fun. There have been so many studies and articles published about Millennials lately. With so much doom and gloom out there, we forget that Millennials just want to have fun and enjoy life. They are attracted to brands that permeate the same message. You may think you're selling the world's most boring product, but we all need boring products, too. I don't know the last time I thought Tide was uber-sexy, but my washer needs it. I love those commercials, and I love how I feel watching them. It's like a washing party I wasn't invited to. At the end of the day, treat your product like the most exclusive VIP party that every Millennial should crave an invite to. The VIP host might cost a bit extra, though.
I honor the place in you
in which the entire universe dwells.
I honor the place in you
which is of love, of truth, of light, and of peace.
I honor the place in you where,
if you are in that place in you,
and I am in that place in me,
there is only one of us.
Wednesday, April 20, 2011
Tuesday, April 19, 2011
"A pilgrim in Nepal
finds a true path through
artichokes and totems"
~an original piece of Senryu written by Jimmy Wilder
Senryu: a Japanese poetic form that focuses on a human subject in a humorous light. They try to be roughly the n length of a breath, maybe two
The Rugby Poets Club Presents: "Chariot" by Joshua Bennett from Ralph Lauren on Vimeo.
What a Brilliant piece!!! I promise you, if you listen to this during a thunderstorm, it will transform your entire world
I always fall in love with an open door
With a horizon on an endless sea
As I look around the ones who were standing
right in front of me
And then my mirror speaks with a reverence
Like a soldier I can’t command
It sees a child in the body of a full-grown man
Your old, busted name was Monica Philosophergurl. We now dub yo ass:
Clowny Gat Slinga
i laughed so hard my eyes were literally stinging with tears
It's not that aggressive women need to scale it back and act like a lady -- in certain situations they need to call on those behaviors.
--Olivia O'Neill, George Mason University School of Management
(CNN) -- Tilia Wong worked in construction management before going to business school and got used to thinking of herself as a businesswoman who knew how to keep assertive behavior under wraps.
"I'm a 24-year-old Asian girl telling a 55-year-old white guy what to do. I had to tone it down," she said of her workplace experience.
Fast forward to this year, when Wong began an MBA at Stanford University and had to reassess herself because classmates told her she was actually on the aggressive end of the spectrum.
Research shows that salary bumps and promotions can depend on how you act on the job -- but as Wong has learned, nobody seems to know where, exactly, a businesswoman should fall on the spectrum between "acting like a lady" or asserting herself "like a man."
"For the women who are a little softer, a little gentler, everyone tells them, 'You have to be firmer, more aggressive,'" she told CNN.
"And if you come on aggressive, they tell you, 'You have to tone it down, you have to be softer.' I haven't found someone about whom they say, 'You've got it exactly right.'"
But new research suggests that the frustrating balancing act Wong describes can actually be more effective than finding a sweet spot somewhere on the spectrum and sticking to it.
To read more on this topic, please click here.
Monday, April 18, 2011
Saturday, April 16, 2011
Friday, April 15, 2011
Thursday, April 14, 2011
Haha, so it appears that while Laughter really IS the best medicine it also makes for a very creepy preventative workout.
[Disclaimer: Not to be done simultaneously with the chocolate milk recovery program unless you like milk shooting out of your nose.]
"Just because you accept help from someone, doesn't mean you have failed. It just means you're not in it alone." ~Eric, from the film "Life As We Know It" 2010
For developing countries like China, the technology could be crucial to bringing wind power to places where it is currently un-utilized and perhaps too costly to build. For the developed world too, it could make wind power much cheaper, and wind turbines at home a more realistic option.
If licensed to other companies (rather than illegally copied), the technology could help boost China's desperate-to-grow wind power manufacturing industry, which so far has relied on significant cooperation with foreign partners like GE, and has been somewhat stymied by the government's pricing schemes.
But wind is booming in China. It has the world's fifth greatest installed capacity, and is set to reach the government's first major wind goal -- 5 gigawatts by 2010 -- this year.
Though magnets have been used before in pumps and turbines to cut down on the friction of ball bearings, they have typically been electromagnets, which require additional power. The technology behind the generators has not been specified -- obvious concerns about intellectual property in China abound -- but the company has indicated the system relies on a permanent magnet system, which needs no external power, and without which compact DVD and disk drives would not exist.
Many have speculated they use something called Halbach arrays, which help to control the magnetic field. As Jeremy at Worldchanging noted last year, "any permanent magnet system would doubtless need lots of Neodymium ("rare earth") magnets, which may have questionable sustainability when mined in large amounts, but as it happens China is rich in that element." Indeed, China controls 90% of the world market for rare earth elements.
The company notes that the generator's efficiency is 20% better than "traditional" wind turbines. Worldchanging goes on to explain that
The inefficiency of a normal windmill's drive train (which includes the gears, shafts, and bearings, everything that moves except the motor and the turbine blades) is not so terribly big at moderate and high wind speeds. According to a paper by California Wind Energy Collaborative at UC Davis, the average wind turbine's drive train is 87-89% efficient from peak wind speeds down to less than half peak wind speed. However, below roughly a third of peak wind speed, things go rapidly downhill, and by about a quarter of peak wind speed, efficiencies are wallowing sadly in the 30-40% range. The Dutch windmill manufacturer Harakosan advertises a wind turbine that has 93 - 94% drive train efficiency all the way from peak wind speed down to a quarter of peak speed.
Either way, for China's growing wind power industry, the maglev is a huge step, and one made even bigger by the current rush to take advantage of China's potential wind power, estimated around 700-1,200 gigawatts. According to the recently releasedChina Wind Power Report 2007, installed capacity in China could reach 50 GW by 2020, accounting for about 4 percent of total power generation.
Zhongke Hengyuan Energy Technology Co Ltd invested 400 million yuan in the construction and expects annual revenue of 1.6 billion yuan.
Clearly, this is only a start. But the technology sounds promising, and might make wind for the home even more attractive. And, with further investment -- and, ahem, better intellectual property protection -- we might see it develop, get scaled up, and transform the economics of wind power.
Wednesday, April 13, 2011
English novelist Jane Austen may have lived in a bygone era, but the love lessons she wrote into her books are timeless. What dating rules would her character Emma Woodhouse follow today? How about Anne Elliott? In her book Jane Austen's Guide to Dating, author Lauren Henderson breaks down the do's and don'ts ‑- and offers up some tips on recognizing if you're with the right guy.
Friends Don't Always Give the Best Advice
Listen to your own inner voice. If a man looks great on paper, but there's simply something about him that doesn't work for you, don't force yourself against your instincts into dating him. It will never work out.
Learn to trust yourself. If a man seems too good to be true, he probably is. Don't be so swayed by compliments or courtship that you deliberately blind yourself to faults of his that may mean the relationship has no future.
Keep yourself grounded. What really happens when someone sweeps you off your feet? You lose your balance and he's still standing up. Is that what you want to happen at the start of a relationship?
Be overpersuaded by your friends. You're the one who has to date him, not them. Of course, your friends will be right if they try to put you off an addict, cheater or axe murderer. But don't be pushed into a relationship you don't feel is right for you just because your friends are keen on the person ‑- and don't break up with someone you like and who treats you well because he doesn't immediately jell with your friends.
Be self-destructive. Don't be so desperate for a relationship that you go against the healthy self-protective instincts that we all possess. Learn to listen to and be guided by them.
Be fooled by flattery. Be wary of someone who tries to overwhelm you with compliments. How did he get to be so good at that? By doing the same with a lot of other people. You'll end up just another mark on his well notched bedpost.
Spotting a Man Who's Not Looking for Long-Term Love
He will keep you off balance by being unreliable ‑- not calling when he says he will, canceling dates without much notice.
He won't introduce you to his friends ‑- he doesn't want you to feel the security of being part of his life.
He will talk about things you can do together in the future that, however, somehow never materialize ‑- if you bring them up, he will have an excuse as to why they're not possible right now.
He will try to rush you into bed with him before you're ready ‑- he may ask to come into your apartment every chance he gets, using an excuse like wanting a cup of coffee or to use your bathroom, hoping that he can seduce you once he gets you alone.
He will try to make you feel that you have a special bond with him very quickly, when realistically you know that you haven't dated him long enough for one to have formed.